Musap 'Moose' Abdel

Founder - President & CEO

Musap “Moose” Abdel is a visionary entrepreneur, community leader, and changemaker whose work brings together youth empowerment, innovation, education, and responsible technology.

He is the Founder and CEO of Struggle Is Your Success (SIYS), a Black led, human centered nonprofit that empowers young people ages 14 to 25 through entrepreneurship, mentorship, leadership development, financial literacy, conflict management, and innovation programming. SIYS supports youth from diverse communities, with a strong focus on BIPOC, newcomer, justice involved, and other young people facing systemic barriers.

Under Moose’s leadership, SIYS has impacted more than 650 youth across Alberta, helping young people build confidence, develop practical skills, strengthen their sense of purpose, and create meaningful pathways toward education, employment, entrepreneurship, and community leadership. Through programs such as Dream It, Plan It, Build It, SIYS is helping youth break cycles of marginalization, reduce barriers to opportunity, and see themselves as capable leaders and future changemakers.

Moose is a Harvard Business School Online-certified strategist in Design Thinking and Disruptive Strategy. He is also a two time ASTech Award finalist and award winner in Innovation and Social Impact, recognized for his commitment to advancing equitable access to technology, entrepreneurship, and transformational youth programming across Alberta.

His community leadership also extends to governance and civic advisory roles. Moose serves as Co-Chair of the Calgary Police Service Black Advisory Board for the Black Diversity Portfolio and holds a provincial appointment on the Government of Alberta’s Black Advisory Council. Through these roles, he contributes to important conversations around equity, public safety, community engagement, and stronger pathways for Black and marginalized communities.

Beyond SIYS, Moose is the Co-Founder and AI Systems Architect at OnStack AI Labs, where he helps organizations explore responsible, practical artificial intelligence solutions that improve systems, strengthen decision making, and create measurable impact. His work focuses on ensuring that technology serves people, communities, and real world outcomes.

He is also the Founder of Mini Techies, an education technology platform designed to help young people learn STEM, artificial intelligence, and digital skills through engaging, gamified learning experiences. Through his leadership across SIYS, OnStack AI Labs, Mini Techies, and his civic advisory roles, Moose is building a future where young people and communities have greater access to the skills, support, technology, and opportunities needed to thrive.

A Harvard Business School–certified strategist in Design Thinking and Disruptive Strategy, Moose leverages over a decade of IT and leadership experience to deliver bold solutions that challenge the status quo. He serves on multiple boards, including the Calgary Police Service Anti-Racism Action Committee (ARAC) and the Black Advisory Council for the Government of Alberta, a provincial board to which he was appointed by the Office of Premier Danielle Smith. He is also an award-winning community builder recognized for his commitment to Justice, Equity, Accessibility, Diversity, and Inclusion (JEADI).

Driven by resilience and purpose, Moose continues to pioneer initiatives that reduce barriers, drive innovation, and empower the next generation of entrepreneurs, innovators, and changemakers.

He serves on several influential boards, including the Calgary Police Service Black Advisory Board, where he is the Co-Chair, for the Black Diversity Portfolio and the Government of Alberta’s Black Advisory Council a provincial appointment made by the Office of Premier Danielle Smith.

An award-winning community builder, he is widely recognized for advancing Justice, Equity, Accessibility, Diversity, and Inclusion (JEADI). His leadership and innovation were further celebrated when his initiative, Moose, was named Alberta Change Maker in the Early Career category for Community-Centered Design & Innovation at the ASTech Awards, honoring excellence in science and technology leadership across the province 2025-2026.